To tell you the truth I never was a big fan of watches until my mid twenties.
Pretty much every wristwatch I saw was just too over-the-top, too cheesy, or reminded me too much of Danny Devito sporting a fake Rolex while simultaneously struggling with a gambling addiction.
Basically, I felt that most wrist watches for men were just too generic and lacked that touch of masculinity and badass that I was looking for.
One rainy day, I came across a Russian website selling custom wristwatches. I fell in love with one of the watches there and with some help of Google Translate I was able to order it. When it finally arrived, I was jumping up and down like a spoiled kid on Christmas morning.
The wristwatch was beyond anything I expected - or had seen before. The cuff was made from genuine vintage leather, the clockwork was big and bold, and the overall piece radiated masculinity. I fucking loved it and I ordered several others in the following months.
Ever since I started wearing my first handmade wristwatch I got really interested in wristwatches. I just couldn't believe there were so few people actually familiar with these type of wristwatches. It was kinda ridiculous actually. Here I was, doing my thing, and I received compliments from all sorts of people.
Old, young, men, women, you name it. They all noticed how unique the watches that I was wearing actually were and often started asking me all sorts of questions about it.
One day I was just sitting in the train, on my way back home when suddenly a guy came to me and out of nowhere asked where I got my watch from.
I was once just chilling at a terrace when a couple walked up to me and started asking me all sorts of questions about my watch.
I was receiving compliments everywhere, I felt good, and the wristwatches served as a great conversational starter.
Not only did I looked better wearing these cool watches but I felt better too. Because of the generally, somewhat rougher designs, leather cuffs, and large steel casings, these wristwatches are quite big and somewhat heavy (though not too heavy). I guess it's because of this that I simply felt fucking alive and masculine. I felt great and more like a renegade everytime I wore one of the wristwatches.
There were so many people showing interest in these cool wristwatches that I decided to just go for it. After all, I supported the quality and philosophy behind them from the first moment I saw one. I started calling with the designer of my first wristwatch, who mostly made steampunk watches. Then I contacted many more designers, all talented artisans who love what they do.
It took a while but in the end I managed to establish partnerships with several designers with studios in Talinn, St. Petersburg, Moscow, and Naples. I'm still negotiating with designers from New York, Miami, and Honolulu.
Basically I feel that these handmade wristwatches deserve more exposure. More men across the globe should familiarize themselves with the unique designs, amazing quality, and durability of these handmade men's wristwatches. They should know that they don't have to pay $600 for a generic overly shiny Hugo Boss watch. There are alternatives out there - and Chronodos aims to be the alternative.
And so the story begins...my gut tells me that Chronodos will become a big player in the wristwatch market, targeting a specific niche of 20-35 year old men who aren't afraid to stand out. They are courageous men, who are looking for those special badass wristwaches - just like I was at the time.
I sincerely hope that everyone reading this understands my commitment towards making Chronodos a big player in the field of handmade wristwatches. It's time for something new and different. The men of planet earth deserve it so.
Diederik Alers, founder of Chronodos